Areas
As Dubai 7s continues to grow, there's even more to discover across the festival! Our Areas page is here to help you find your way around and see what each part of the festival has to offer. From live entertainment and buzzing atmospheres to cold drinks and fresh food, there's something for everyone to enjoy all weekend long.
Beats on 2
Beats on 2 is where the weekend really comes to life, bringing together live music, great food, cold drinks and a buzzing festival atmosphere from day to night. Want to take it to the next level? Fast Pass and VIP Lounge packages are also available, with perks including priority bar access, elevated viewing areas, reserved seating and dedicated table service.
New for 2026!
Upgrade your Beats on 2 experience. Choose from 2 new VIP options, with fast pass access, premium views of the headline artists and a guaranteed spot for you and your friends all day long at the festival’s ultimate party spot.
Beats on 2 Fast Pass AED275 per day (Sat/Sun)
(Emirates Dubai 7s entry ticket must be purchased separately)
Includes:
- All-day, guaranteed access to Beats on 2 bar and DJarea
- Access to the MMI Spritz Bar and MMI After Dark Bar raised viewing decks
- Fast pass entry lane – no queuing required
- Premium view of Beats on 2 headline DJs
- Aperol Spritz or Belvedere welcome drink
- Priority bar access
- Re-entry throughout the valid day
Beats on 2 VIP Lounge AED550 per day (Sat/Sun)
(Emirates Dubai 7s entry ticket must be purchased separately)
Includes:
- Guaranteed Beats on 2 access all day long
- Premium view of Beats on 2 headliners
- Premium view of Pitch 2 playing field
- Fast Pass entry lane – no queuing required
- Reserved premium seating in the dedicated VIP area
- Premium welcome beverage
- Light grazing menu
- Dedicated table service
- Access to premium beverage packages
- Dedicated VIP host / hostess
Zonin La Terraza
Zonin La Terraza brings a new flair to the festival, with a lively terrace atmosphere perfect for catching up with friends, enjoying a drink and taking in everything happening around you. Expect good vibes, a relaxed setting, and plenty of reasons to stay a little longer.
The fun doesn't stop at the terrace, with roaming entertainment bring the festival energy straight to you, including the party peddler and his custom sound bike keeping the tunes and good vibes rolling throughout the day.
And when you need to cool things down, grab an ice-cold coffee from Costa or your favorite Baskin-Robbins ice cream before heading back into the action as the festival atmosphere builds into the evening.
Backyard
Say hello to the new Dubai 7s Backyard. Your go-to spot for big flavors, a wide selection of drinks and non-stop country vibes. Bringing together crowd favorites in one lively space, expect a huge selection of food and drink alongside interactive activations to keep the energy high all weekend.
There's plenty to get involved in too, from live country singers and line-dancing workshops to automated bull riding that'll definitely get you up, moving and fully part of the action.
And when it's time to refuel, you're spoilt for choice. Grab a drink from names including Jack Daniel's, Absolut and La Ville Farm, before tucking into food from exciting new vendors including Slim Chickens, Jimmy John's and Cobster and even more.
Rugby Rocks
Rugby Rocks hits you with the full Dubai 7s experience from the moment you arrive, bringing together live music, big entertainment and seriously good food all in one buzzing spot. It's perfect place to kick-start your day, soak up the atmosphere and get straight into the festival spirit.
If you're a bit more adrenaline, this is where things get exciting. Take on the new zip line or a whole new view of the festival, or brave the drop-off platform before heading into the crowd to catch the live singers and entertainment on stage.
Once you've worked up an appetite, refuel with flavors from Yi Fang and Mattar, then cool things down with an ice-cold drink from the Heineken tent before heading back into the action.
The Village
The village sits right at the heart of the Emirates Dubai 7s, surrounded by all the sporting action and festival energy. It's the perfect place to grab a quick bite, explore the brand-new festival retail market, and soak up the atmosphere before heading over to frequency on 8 for the big music headliners.
Step into a world of feel-good fun at the Silent Disco inflatable dome, where the party keeps going with three different music channels to choose from. Whether you're in the mood to sing, dance, or just enjoy something a little different, it's a must-visit experience in the middle of all the action.
When it comes to food, The Village has something for everyone. From the comforting Italian flavors of Pasta della Nonna, to the bold Asian fusion tastes of Vietnam Foode, and class pub favorites from Mr. Toads's, there's a huge variety of delicious options to enjoy throughout the weekend.
Cricket Zone
Stap into the Cricket Zone for a slightly slower pace without missing any of the action. Set against the relaxed cricket fields, it's the perfect spot to grab some food, settle in for a picnic and watch world-class cricket, with roaming live entertainment adding to the atmosphere throughout the day. It's a great one for the whole family.
Keeping the energy going, Cricket Fever will be bringing live music to the zone, creating a fun, feel-good soundtrack while you eat, relax and enjoy the cricket.
And there's plenty to tuck into too. Grab a bite from Gino's Deli, pick up something fresh from Barakat, stop by Costa for a coffee, or treat the kids to an ice cream from Baskin-Robbins. With Heineken also on hand for a cold drink, the Cricket Zone has everything you need for an easy-going break between the festival action.
